SolidNature’s ‘Beyond the Surface’ wins Fuorisalone Award for Best Installation
The immersive installation shown during Milan Design Week 2023 is recognised with the prestigious award as the most unforgettable exhibit on display in the city, setting a new standard for brand experiences
April 28, 2023
Milan, 28 April 2023 - Now in its second edition, the Fuorisalone Award was established to recognise and promote the most unforgettable installations on display in Milan which embody contents, projects and activities of relevance and interest to the international design community.
The award has a highly democratic value. Following the selection of twelve outstanding installations by a jury of industry specialists the shotlist is then opened to a public vote which determines the most engaging and exciting event. The Award aims to raise the theme of Design Culture, which does not only manifest itself in its physical and aesthetic expression, but in its deepest content and production value, offering alternative and increasingly innovative visions.
SolidNature’s win follows in the footsteps of 2022 winner KHOLER x David Arsham. This year the natural stone brand was joined in the shortlist by industry behemoths such as Loro Piana, Google, KIA, Bottega Veneta and G Star RAW to name a few.
With this win SolidNature sheds further light on Dutch design and brings it once again to the international stage highlighting some of the country’s pillars of design and architecture such as multidisciplinary designer Sabine Marcelis and renowned architectural firm OMA lead for this project by Ellen Van Loon and Giulio Margheri.
The purpose of showcasing materials at an industry event was imperative for a natural stone brand like SolidNature, however they took that ambition and pushed its limits to provide a cinematic and sensory experience for the visitors. Beyond The Surface portrayed the harmony that can exist between nature and human craftsmanship layering experiences both indoors and out inspiring a sense of discovery within the viewer and making an unforgettable impression.“We are humbled and overwhelmed by the success of this year’s installation. We are extremely grateful to the Fuorisalone team and the public of Milan Design Week for choosing our installation as their 2023 winner. Our goal was to inspire viewers to dream, looking at the world through the lens of SolidNature and we are happy to know we have achieved that. Stay tuned to see what we do next!” David Mahyari, CEO of SolidNature